Who will lead the next revolution in fitness apparel after LULU

by xiuzhu xiao

Before Lululemon,there is none professional yoga pants for yoga enthusiasts at all,Lululemon solved the Zero to one problem,it hasted the popularity of yoga activities greatly.Even now,the lululemon style yoga pants almost is the only choice  for yoga enthusiasts.their good feature is thin,super soft and comfy,absorb sweat well,shaping well.these characteristics satisfied the yoga enthusiasts so well,but it also has its weakness,for example as below,

  1. The shape is very simple and machine-made, easy aesthetically tired
  2. Naked feeling problem.Their underwear look,that is why it also called leggings ,makes the lady felt wore nothing,we call this naked feeling in typically
  3. awkward lineThe front side easy appear awkward line,the genital shape,that is why in many conservative countries these lululemon style yoga pants only wore indoor when do yoga activity,the female dare not to wear it in public.
  4. Bottom cut problem. Most of the lululemon style yoga pants is very tight,so many ladies also complain the crotch point always cut the bottom and not comfortable.

So,what is the future for yoga pants?If lululemon is called the First Generation of yoga pants,what is the second generation of yoga pants should be?We think the second generation of yoga pants should continue the lululemon yoga pants’ good feature,and must solve their weakness aforementioned.we can see the rudiment of the second generate yoga pants from a pants called Shascullfites none crotch leggings,structure as below

Their feature as below

  1. combined with a bum lift structure to make the bum bigger and rounder ,achieved a fashion look,get rid of the underwear look.
  2. Used 280-340gsm fabric,lululemon style use 160-230gsm in typically,to solve the Naked and awkward line problem.
  3. Used four ways stretchable fabric keep the soft and stretchy feature
  4. Used a special none crotch structure to solve the problem that the crotch cut the bottom when wore tightly.

The lulul alread controlled yoga room for decades,though it is unsure what the next generation of yoga pants will be , but we think the Shascullfites none crotch leggings is an good example and with high possibility.

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